Break Free from the Ordinary! Just like buffets let you pick and choose, modern employees crave customized benefits. The old one-size-fits-all approach is out; diverse, flexible, and personalized is in. Take group health insurance: it’s shifting from standardized corporate policies to flexible, point-based structures (e.g., dental and vision to mental health and even pet insurance). […]
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The data: Gen Z tenure in the first five years of their career is 1.1 years vs 1.8 years for Millennials. 35–40% of Gen Z hiring in IT/ITES is replacement hiring. This isn’t a generational flaw. It’s a structural shift in the workforce. The real issue: Companies are stuck in linear hiring models while talent
Blaming Gen Z for High Turnover Misses the Point! Read More »
Follow Rethinking Target Audiences: Meet Gen Alpha, the Silent Influencers As marketers, brands always chase the next big thing. But are we looking at the right audience? It’s time to shift focus from just the bill payers to the true decision-makers: Gen Alpha (born 2010-2025). These 7-15-year-olds are digital natives, immersed in a world where
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05 Ways to Accept Technology. There are many arguments in corporate corridors about technology vs personal touch. Generative AI is catching up, and enterprises are collaborating with IT firms to develop AI solutions. TCS has teamed with Modi Xerox. Organizations are spending heavily in technology through choice and coercion.While the discussion continues, it is unquestionably